leland• Best-selling Author


Expert on Branding, Marketing and Leadership


Karen Tiber Leland is the founder of Sterling Marketing Group, a branding and marketing strategy and implementation firm helping CEOs, executives and entrepreneurs develop stronger personal, business and team brands. Her clients include: Cisco, Google, American Express, Marriott Hotels, Apple Computer, LinkedIn and Twitter.


Karen is the best-selling author of nine traditionally published business books which have sold over 400,000 copies and been translated into 10 languages. Her most recent book is The Brand Mapping Strategy: Design, Build and Accelerate Your Brand


She is a regular contributor to Inc.com, Entrepreneur.com and Forbes.com and has had over 300 articles published in Self, The Los Angeles Times, American Way, The Boston Globe, and many others. She is also the host of Thought Talk, a podcast featuring conversations with today’s top thinkers.


As a keynote presenter, she has spoken for Harvard, TEDX Yale, YPO, The AMA, Direct Marketing Association and Stanford, among others. In addition, Karen is a regular guest of the media and has been interviewed by The Today Show, CNN, CNBC, Oprah, Fortune Magazine, Fast Company and others.


Karen’s Blog